diff --git a/colorm.go b/colorm.go
index 5c453cc6d..87c7999f2 100644
--- a/colorm.go
+++ b/colorm.go
@@ -104,19 +104,57 @@ func (c *ColorM) Translate(r, g, b, a float64) {
 
 // RotateHue rotates the hue.
 func (c *ColorM) RotateHue(theta float64) {
-	sin, cos := math.Sincos(theta)
-	v1 := cos + (1.0-cos)/3.0
-	v2 := (1.0/3.0)*(1.0-cos) - math.Sqrt(1.0/3.0)*sin
-	v3 := (1.0/3.0)*(1.0-cos) + math.Sqrt(1.0/3.0)*sin
+	c.ChangeHSV(theta, 1, 1)
+}
+
+var (
+	// The YCbCr value ranges are:
+	//   Y:  [ 0   - 1  ]
+	//   Cb: [-0.5 - 0.5]
+	//   Cr: [-0.5 - 0.5]
+
+	rgbToYCbCr = ColorM{
+		initialized: true,
+		es: [ColorMDim - 1][ColorMDim]float64{
+			{0.2990, 0.5870, 0.1140, 0, 0},
+			{-0.1687, -0.3313, 0.5000, 0, 0},
+			{0.5000, -0.4187, -0.0813, 0, 0},
+			{0, 0, 0, 1, 0},
+		},
+	}
+	yCbCrToRgb = ColorM{
+		initialized: true,
+		es: [ColorMDim - 1][ColorMDim]float64{
+			{1, 0, 1.40200, 0, 0},
+			{1, -0.34414, -0.71414, 0, 0},
+			{1, 1.77200, 0, 0, 0},
+			{0, 0, 0, 1, 0},
+		},
+	}
+)
+
+// ChangeHSV changes HSV (Hue-Saturation-Value) values.
+// hueTheta is a radian value to ratate hue.
+// saturationScale is a value to scale saturation.
+// valueScale is a value to scale value (a.k.a. brightness).
+//
+// This conversion uses RGB to/from YCrCb conversion.
+func (c *ColorM) ChangeHSV(hueTheta float64, saturationScale float64, valueScale float64) {
+	sin, cos := math.Sincos(hueTheta)
+	c.Concat(rgbToYCbCr)
 	c.Concat(ColorM{
 		initialized: true,
 		es: [ColorMDim - 1][ColorMDim]float64{
-			{v1, v2, v3, 0, 0},
-			{v3, v1, v2, 0, 0},
-			{v2, v3, v1, 0, 0},
+			{1, 0, 0, 0, 0},
+			{0, cos, -sin, 0, 0},
+			{0, sin, cos, 0, 0},
 			{0, 0, 0, 1, 0},
 		},
 	})
+	s := saturationScale
+	v := valueScale
+	c.Scale(v, s*v, s*v, 1)
+	c.Concat(yCbCrToRgb)
 }
 
 // SetElement sets an element at (i, j).
@@ -127,20 +165,15 @@ func (c *ColorM) SetElement(i, j int, element float64) {
 	c.es[i][j] = element
 }
 
+var monochrome ColorM
+
+func init() {
+	monochrome.ChangeHSV(0, 0, 1)
+}
+
 // Monochrome returns a color matrix to make an image monochrome.
 func Monochrome() ColorM {
-	const r = 6968.0 / 32768.0
-	const g = 23434.0 / 32768.0
-	const b = 2366.0 / 32768.0
-	return ColorM{
-		initialized: true,
-		es: [ColorMDim - 1][ColorMDim]float64{
-			{r, g, b, 0, 0},
-			{r, g, b, 0, 0},
-			{r, g, b, 0, 0},
-			{0, 0, 0, 1, 0},
-		},
-	}
+	return monochrome
 }
 
 // Deprecated as of 1.2.0-alpha. Use Scale instead.
diff --git a/examples/hsv/main.go b/examples/hsv/main.go
new file mode 100644
index 000000000..7d28b6a92
--- /dev/null
+++ b/examples/hsv/main.go
@@ -0,0 +1,104 @@
+// Copyright 2016 Hajime Hoshi
+//
+// Licensed under the Apache License, Version 2.0 (the "License");
+// you may not use this file except in compliance with the License.
+// You may obtain a copy of the License at
+//
+//     http://www.apache.org/licenses/LICENSE-2.0
+//
+// Unless required by applicable law or agreed to in writing, software
+// distributed under the License is distributed on an "AS IS" BASIS,
+// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+// See the License for the specific language governing permissions and
+// limitations under the License.
+
+package main
+
+import (
+	"fmt"
+	_ "image/jpeg"
+	"log"
+	"math"
+
+	"github.com/hajimehoshi/ebiten"
+	"github.com/hajimehoshi/ebiten/ebitenutil"
+)
+
+const (
+	screenWidth  = 320
+	screenHeight = 240
+)
+
+var (
+	hueInt        = 0
+	saturationInt = 128
+	valueInt      = 128
+	gophersImage  *ebiten.Image
+)
+
+func clamp(v, min, max int) int {
+	if min > max {
+		panic("min must <= max")
+	}
+	if v < min {
+		return min
+	}
+	if max < v {
+		return max
+	}
+	return v
+}
+
+func update(screen *ebiten.Image) error {
+	if ebiten.IsKeyPressed(ebiten.KeyQ) {
+		hueInt--
+	}
+	if ebiten.IsKeyPressed(ebiten.KeyW) {
+		hueInt++
+	}
+	if ebiten.IsKeyPressed(ebiten.KeyA) {
+		saturationInt--
+	}
+	if ebiten.IsKeyPressed(ebiten.KeyS) {
+		saturationInt++
+	}
+	if ebiten.IsKeyPressed(ebiten.KeyZ) {
+		valueInt--
+	}
+	if ebiten.IsKeyPressed(ebiten.KeyX) {
+		valueInt++
+	}
+	hueInt = clamp(hueInt, -256, 256)
+	saturationInt = clamp(saturationInt, 0, 256)
+	valueInt = clamp(valueInt, 0, 256)
+
+	w, h := gophersImage.Size()
+	op := &ebiten.DrawImageOptions{}
+	op.GeoM.Translate(float64(screenWidth-w)/2, float64(screenHeight-h)/2)
+	hue := float64(hueInt) * 2 * math.Pi / 128
+	saturation := float64(saturationInt) / 128
+	value := float64(valueInt) / 128
+	op.ColorM.ChangeHSV(hue, saturation, value)
+	if err := screen.DrawImage(gophersImage, op); err != nil {
+		return err
+	}
+
+	msg := fmt.Sprintf(`Hue:        %0.2f [Q][W]
+Saturation: %0.2f [A][S]
+Value:      %0.2f [Z][X]`, hue, saturation, value)
+	if err := ebitenutil.DebugPrint(screen, msg); err != nil {
+		return err
+	}
+	return nil
+}
+
+func main() {
+	var err error
+	gophersImage, _, err = ebitenutil.NewImageFromFile("_resources/images/gophers.jpg", ebiten.FilterNearest)
+	if err != nil {
+		log.Fatal(err)
+	}
+	if err := ebiten.Run(update, screenWidth, screenHeight, 2, "HSV (Ebiten Demo)"); err != nil {
+		log.Fatal(err)
+	}
+}